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대한민국 No.1 도서요약 - 북집

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The Economics of the "Long Tail" Is Transfor..

Most people have heard of the 80-20 Rule. It was formulated in 1906 by an Italian economist named Vilfredo Pareto. In its original form, it states that 20 percent of the people..

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Massively Multi-Player On-Line Role-Playing ..

In 2001, an unknown 38-year-old academic named Edward Castronova was teaching at Cal State University in Fullerton, California, and feeling like a failure. His career had never..

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Boomers Continue to Be the Focus of Marketin..

The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50.

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Boomers Continue to Be the Focus of Marketin..

The year 2006 will mark an important milestone in marketing: For the first time, more than half of the Baby Boomers will be over the age of 50.

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Web 2.0 Ushers in a Whole New Era

Every well-known technology goes through predictable stages. In the beginning, an exciting new technology grabs people’s attention and pumps up their expectations to impossibl..