Bubbles and Crashes

거품과 충돌

Brent Goldfarb 外 Stanford University Press

Strongly grounding their work in historical evidence, Goldfarb and Kirsch advance our understanding of how technological innovations sometimes do, and sometimes don't, lead to financial bubbles. They move the discussion of bubbles and crashes away from journalism and toward science. Investors and finance pr..

Company of One: Why Staying Small Is the Next Big Thing fo..

하나의 기업

PAUL JARVIS Houghton Mifflin Harcourt

Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment..

From the Ground Up

하워드 슐츠의 삶과 일

Howard Schultz Random House

“Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.” - B..

This Is Marketing

이것이 마케팅이다

Seth Godin Portfolio

마케팅, 영업, 광고에 대해 게임을 변화시키는 접근 방식! 수백만 명의 기업가, 마케팅 담당자, &#..

This Is Marketing

이것이 마케팅이다

Seth Godin Portfolio

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Leading Transformation: How to Take Charge of Your Company..

변화에 대한 인간의 두려움을 극복하라

Nathan Furr 외 Harvard Business Review Press

리더들이 조직 변화에 실패하는 이유는 두려움, 뿌리깊은 습관, 정치, 점진주의(incrementalism), 상상력 부족과 부적절한 반응, 즉 변화와 동반되는 다루기 힘든 인간의 반응 때문이다. 이 책의 저자들은 이러한 문제를 해결하는 새로운 방법을 제시한다. 그러한 해결책을 설계하고 구현하는 경영자, 그 해결책이 작동하도록 하는 ..

Leading Transformation: How to Take Charge of Your Company..

변화에 대한 인간의 두려움을 극복하라

Nathan Furr 외 Harvard Business Review Press

Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com "Leading Transformation offers an alternative approach for organizations undergoing major change…Furr, Nel, and Ramsoy offer a fascinating perspective on something we all face daily." -- TD magazine

Life Is a Startup: What Founders Can Teach Us about Making..

인생은 스타트업 기업: 창업자로부터 배우는 삶의 해법

Noam Wasserman Stanford Business Books

창업자에 대한 20년 간의 연구와 이 분야에 대한 베스트셀러 도서를 저술한, 그리고 이 분야에서 수천 명의 학생들을 가르치고 멘토링을 해오고 있는 저자 노암 와서먼(Noam Wasserman)이 우리의 일상 삶의 문제를 해결하는 데 도움이 될 수 있는 조언을 담은 책이다. 창업자와 우리의 일상 삶이 무슨 관계가 있을까? 저자는 ..

Life Is a Startup

창업자에게 배우다

Noam Wasserman Stanford Business Books

Life Is a Startup is an essential book for anyone seeking wisdom on making better life decisions. Drawing from decades of research on entrepreneurship, psychology, and adult development, Noam Wasserman lays out the big life choices and changes we all face, and offers guidance that is often surprising and al..

Leaders: Myth and Reality

리더, 그 신화와 현실

Stanley McChrystal 외 Portfolio

An instant national bestseller! Stanley McChrystal, the retired US Army general and bestselling author of Team of Teams, profiles thirteen great leaders to show that leadership is not what you think it is - and never was.