Change by Design

디자인적 사고의 힘

Tim Brown HarperBusiness

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design bel..

Bubbles and Crashes

거품과 충돌

Brent Goldfarb 外 Stanford University Press

Strongly grounding their work in historical evidence, Goldfarb and Kirsch advance our understanding of how technological innovations sometimes do, and sometimes don't, lead to financial bubbles. They move the discussion of bubbles and crashes away from journalism and toward science. Investors and finance pr..

Company of One: Why Staying Small Is the Next Big Thing fo..

하나의 기업

PAUL JARVIS Houghton Mifflin Harcourt

Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment..

From the Ground Up

하워드 슐츠의 삶과 일

Howard Schultz Random House

“Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.” - B..

Back to Human

다시 인간으로

Dan Schawbel Da Capo Lifelong Books

이 책은 사회적으로 더 많이 연결된 인력이 어떻게 더 많은 성취감과 생산성, 참여를 이끌어내고 극도의 피로감과 이직율을 방지하는 지를 설명한다. 따라서 앞으로의 리더는 기술에만 의존하지 않고 팀원들이 진정으로 연결되고, 참여하고, 권한을 부여받는다고 생각하는 일터를 만들어야 한다. 이 책은 궁극적으로 오늘날의..

Back to Human

다시 인간으로

Dan Schawbel Da Capo Lifelong Books

A Financial Times Book of the Month! Back to Human explains how a more socially connected workforce creates greater fulfillment, productivity, and engagement while preventing burnout and turnover.

This Is Marketing

이것이 마케팅이다

Seth Godin Portfolio

마케팅, 영업, 광고에 대해 게임을 변화시키는 접근 방식! 수백만 명의 기업가, 마케팅 담당자, &#..

This Is Marketing

이것이 마케팅이다

Seth Godin Portfolio

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Leading Transformation: How to Take Charge of Your Company..

변화에 대한 인간의 두려움을 극복하라

Nathan Furr 외 Harvard Business Review Press

리더들이 조직 변화에 실패하는 이유는 두려움, 뿌리깊은 습관, 정치, 점진주의(incrementalism), 상상력 부족과 부적절한 반응, 즉 변화와 동반되는 다루기 힘든 인간의 반응 때문이다. 이 책의 저자들은 이러한 문제를 해결하는 새로운 방법을 제시한다. 그러한 해결책을 설계하고 구현하는 경영자, 그 해결책이 작동하도록 하는 ..

Leading Transformation: How to Take Charge of Your Company..

변화에 대한 인간의 두려움을 극복하라

Nathan Furr 외 Harvard Business Review Press

Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com "Leading Transformation offers an alternative approach for organizations undergoing major change…Furr, Nel, and Ramsoy offer a fascinating perspective on something we all face daily." -- TD magazine