Change by Design

디자인적 사고의 힘

Tim Brown HarperBusiness

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design bel..

Company of One: Why Staying Small Is the Next Big Thing fo..

하나의 기업

PAUL JARVIS Houghton Mifflin Harcourt

Growth has been hacked to simply mean “more”. More revenue, more customers, more employees, more products, more, more, more. That’s a tragically myopic view of growth. Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment..

It Does not Have to Be Crazy at Work

효과적으로 일하는 회사

Jason Fried HarperBusiness

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.

Imagine It Forward

상상의 힘

Beth Comstock Currency

Dream Teams

모두가 함께 일하는 드림팀

Shane Snow Portfolio

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through.

Never Lose a Customer Again

고객을 잃지 마라

Joey Coleman Portfolio

Joey's explanation of customer experience is genius. It completely reframed our business and led us to become the leader in our field. I don't just recommend Joey or his book - that's not a strong enough statement. If you don't implement these ideas in your business, you're going to lose to someone who does.

Lost And Founder

창업자의 비밀

Rand Fishkin Portfolio

The Best Team Wins

최고의 팀이 이긴다

Adrian Gostick Simon & Schuster

The New York Times bestselling authors of The Carrot Principle and All In deliver a breakthrough, groundbreaking guide for building today’s most collaborative teams—so any organization can operate at peak performance.

Building a StoryBrand

스토리 브랜드 구축

Donald Miller HarperCollins Leadership

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

The Four Disciplines of Execution

위대한 실행의 비결, 4DX로 시작하라!

Sean Covey 외 Free Press

전략 개발은 쉽다. 전략은 사실 한 번의 펜 놀림으로 바뀔 수 있다. 정작 어려운 문제는 바로 전략 실행이다. 특히 인간 행동의 중요한 변화를 필요로 할 때는 더더욱 그렇다. 전략을 실행하고 중요한 목표를 달성하는 일은 새롭고 일상과 다른 무언가를 시도하는 일이다. 이것은 대개 근무 시간 대부분 구성하는 “분주한” 활동과..