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The Man Who Broke Capitalism

The Man Who Broke Capitalism

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ÀúÀÚ David Gelles ÃâÆÇ»ç Simon & Schuster

New York Times reporter and ¡°Corner Office¡± columnist David Gelles reveals legendary GE CEO Jack Welch to be the root of all that¡¯s wrong with capitalism today and offers advice on how we might right those wrongs.

The Founders

The Founders

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ÀúÀÚ Jimmy Soni ÃâÆÇ»ç Simon & Schuster

"A gripping account of PayPal¡¯s origins and a vivid portrait of the geeks and contrarians who made its meteoric rise possible. His richly reported narrative includes corporate intrigue, workplace hijinks, breakthrough innovation and first-class nerdiness." - Wall Street Journal

Amazon Unbound: Jeff Bezos and the Invention of a Global E..

Amazon Unbound: Jeff Bezos and the Invention of a Global E..

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ÀúÀÚ Brad Stone ÃâÆÇ»ç Simon & Schuster

"Fascinating and deeply researched....Stone is at his best describing Bezos¡¯s demanding style of management....[a] masterful book." - Marc Levinson, Washington Post

The Biggest Bluff

The Biggest Bluff

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ÀúÀÚ Maria Konnikova ÃâÆÇ»ç Penguin Press

How a New York Times bestselling author and New Yorker contributor parlayed a strong grasp of the science of human decision-making and a woeful ignorance of cards into a life-changing run as a professional poker player, under the wing of a legend of the game.

From the Ground Up

From the Ground Up

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ÀúÀÚ Howard Schultz ÃâÆÇ»ç Random House

¡°Howard Schultz¡¯s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard¡¯s commitment to both have helped him build one of the world¡¯s most recognized brands. It will be exciting to see what he accomplishes next.¡± - B..

The Management Myth

The Management Myth

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ÀúÀÚ Matthew Stewart ÃâÆÇ»ç W. W. Norton & Company

¿À´Ã³¯ ºñÁî´Ï½º ºÐ¾ß´Â ¼ÒÀ§ ¸»ÇÏ´Â ¡®°æ¿µ ½ÅÈ­(management myth)¡¯¿¡ ºüÁ® ÀÖ´Ù. °æ¿µ ½ÅÈ­¶õ ºñÁî´Ï½º °æ¿µÀÌ ¾î¶² °ø½ÄÀûÀÎ ±³°ú °úÁ¤ÀÌÀÚ º°°³ÀÇ Æ¯¼öÈ­µÈ Àü¹® ±â¼ú Áö½ÄÀÇ ±¸¼ºÃ¼¶ó´Â ÀνÄÀÌ´Ù. ÀÌ·Î ÀÎÇØ MBA³ª °æ¿µ´ëÇпø ÃÖ°íÀ§°úÁ¤ µî °æ¿µÀÚ¶ó¸é ÀÌ·¯ÇÑ ±³°ú °úÁ¤¿¡ ÆíÀԵǰíÀÚ ÇÏ´Â ¿å±¸¸¦ Ű¿ö¿À°í ÀÖ°í, ÀÌ ÀÚü ½Ã..

Inside Steve's Brain

Inside Steve's Brain

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ÀúÀÚ Leander Kahne ÃâÆÇ»ç Portfolio

ÆóºÎ¸¦ ±í¼÷ÀÌ Â´Â, ±²ÀåÈ÷ ¹«·ÊÇÏ°í ºÒ·®±â±îÁö ÀÖ¾î º¸ÀÌ´Â ÀÌ Áú¹®¿¡ Æé½ÃÄÚ(PepsiCo)ÀÇ »çÀåÀ̾ú´ø Á¸ ½ºÄø®(John Sculley)°¡ Èçµé·È´Ù. ¾îÂîµÇ¾úµç ¸Å³Ê¿Í »ó½ÄÀÌ Á¸ÀçÇÏ´Â ºñÁî´Ï½º ¼¼°è¿¡¼­, ±×°Íµµ ºñÁî´Ï½º ºÐ¾ßÀÇ º°À̶ó´Â ÃÖ°í °æ¿µÀÚ¿¡°Ô ´©°¡ ÀÌ·± µµ¹ßÀûÀÎ Áú¹®À» ´øÁú ¼ö ÀÖÀ»±î? ÁüÀÛÇßµí, ¹Ù·Î ¾ÖÇà CEO ½ºÆ¼ºê..

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